Mobile First Concept

Design Mobile Apps Based on Business Strategy

Muse IT services develops mobile and web apps for the consumer, professional, and educational markets. To deliver innovative solutions, we apply critical thinking and draw upon the expertise of a multidisciplinary team. We are the full service mobile app developer that can take your project from conception to success.

  • Design mobile app that directly connects your audience.
  • Beautiful and modern design that makes difference.
  • Boost your sales with strategically designed marketing materials.

At Muse our talented team of app developers can build rock solid apps that bring customers to your brand and keep them for life. Our hugely professional app designers coupled with our perfect pricing and brilliant services are really what differentiate us from other app development companies.

Our App Development Process

Our comprehensive Apps design strategy ensures a perfectly crafted App for your business.

Consultation and Brainstorming

The number of small businesses that invest in building a mobile app is growing steadily. This comprehensive guide covers choosing a development partner, monetizing an app, and developing a marketing strategy.

More than 40% of small businesses have a mobile app, according to Clutch’s annual Small Business Survey. That number may increase to 67% by the end of the year. As companies increasingly invest in mobile apps, they find that there are multiple options for building an app, and this can make it difficult to understand which option aligns with their goals.

Before you commit to building a mobile app, experts recommend that you articulate how the app will help your company. To kick off the process internally, it’s important to make sure your vision for the app aligns with your audience’s needs and supports your business goals.

According to a recent survey, businesses build apps to:

  • Increase sales (55%)
  • Improve their customer experience (50%)
  • Become more competitive in the market (50%)
  • Help with internal needs and processes (17%)
  • Follow parent company requirements (14%)

  • These reasons for building an app contribute to a central goal: Apps allow businesses to forge closer relationships with their customers.However, reasons for designing and executing an app vary depending on your company. In your planning phase, ask the following questions to determine whether you need an app:

  • How will your app serve your customers?
  • What apps do you use and admire?
  • What business goals will your app support?
  • What analytics will you use to measure your app’s success?
  • What is your short-term budget for creating your app?
  • What is your long-term budget for maintaining your app over time?
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    Development and Testing

    The development phase generally starts quite early on. In fact, once an idea gains some maturation in the conceptual stage, a working prototype is developed which validates functionality, assumptions, and helps to give an understanding of the scope of work.

    As the development progresses, the app goes through a set of stages. In the initial stage, the core functionality although present is not tested. See the app is very buggy, and non-core functionality doesn’t exist at this point. In the second stage, much of the functionality proposed is incorporated. The app has ideally gone through light testing and bug fixing, though some issues could still be present. In this phase, the app is released to a certain group of external users for more testing. After the bugs in the second stage are fixed, the app will move to the deployment phase where it’s ready for release.

    If yours is a complex project where user requirements change regularly, make use of agile methodology. It helps with flexible planning, progressive development, early deployment and constant improvements. A large application can be broken down into smaller modules, and agile methodology can be applied to each of these small parts.

    Then comes the testing Part.

    In mobile app development, it’s a good idea to test early and often. Doing this will keep your final costs low. The farther in you go into the development cycle, the costlier it becomes to fix bugs. Refer to the original design and planning documents while building out the various test cases.
    Application testing is vast, so make sure your team covers all the necessary facets of it. The application should be tested for usability, compatibility, security, interface checks, stress, and performance. In user acceptance testing you discover whether your mobile app works for your intended users or not. To test this give your app to a few people in your target audience and ask pertinent questions. Once your application passes the user acceptance test, you know your solution “works.” And further make your application available for a beta trial, either through the enrollment of previously identified groups or an open solicitation for participants. The feedback you receive from beta users will help you find out whether the app’s functions are operating well in a real-world situation.

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    Deployment & Handover

    Your app is ready to submit. Choose a day and key up a formal launch. For different application stores, the policies of launching an application are different. And keep in mind, this is not the end. App development doesn’t end at launch.
    As your application gets in the hands of users, feedback will pour in, and you will need to incorporate that feedback into future versions of the app. Every app will need updates and new features. Typically, as soon as the first version of the app is released, the development cycle begins anew. Make sure you have the resources to maintain your product. Apart from the money invested in building a digital product, keep in mind that its a long-term commitment.

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