Our process always begins with a technical and/or a content audit.
A technical audit looks at absolutely every element on the site that can impact your SEO performance.
One of the most important of all these elements is speed. I’ve seen so many websites put a large video introduction on the homepage that takes far too long to load.
You have a high bounce rate and have lost a potential client or customer.
If only they did a smaller version of the video, or moved more relevant content above the fold, their speed and conversions would be much better.
A technical audit should be in depth and take weeks to complete, depending on what’s wrong with the site.
If you have a large website with thousands of pages of content, then it’s definitely worth doing a content audit. It’s during this process when you can identify whether you need to eliminate, repurpose, or rewrite your content to get the biggest benefit.
We’ve worked on websites that we reduced by 50 percent and it’s highly beneficial to the site.
You will likely see a drop in traffic, but that’s the idea – to eliminate non-relevant traffic.
Over time, you’ve likely written about topics that drive traffic, but those visitors don’t actually convert into clients or customers.
A content audit makes sure all your content is relevant to your target audience. And once Google indexes all your new and improved content, you should see more conversions.
By going through the process of a technical audit, content audit, or both, you will have a complete understanding of everything that needs to be fixed in order to rank well in organic search.
It is just the first step. But the first step can sometimes be the hardest.
Now it’s time to build upon that momentum.
Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum.