Implementing & Monitoring
Implementing is the process the goals, strategies, target market and platforms are integrated in creating an actionable social media platform with specific marketing techniques. These executed techniques will make it possible for the company or organization to implement its specialized social media strategies across multiple social media platforms and achieve the company’s strategic marketing goals.
Monitoring is the process of tracking, measuring and evaluating an organization’s Social Media Marketing (SMM) initiatives. Using tracking tools, such as Google analytics, allows digital marketers to analyze and interpret data based on the company’s information. It also helps the company make informed decisions on which direction to take. There is a huge task when monitoring an enormous number of communications – daily, hourly, minute-by-minute; it is a formidable task with its’ self. Utilizing effective tools on a constant basis will allow a flow in the day-to-day operation.